PUBLICITY PLANNER: A Guide To Marketing YOU
By Marion E. Gold
Quality Paperback . 88pp . $15.00
A real blueprint
for developing an image for success. Its reader-friendly,
interactive format allows you to use it as a workbook. Whether
you are trying to increase your visibility on the job or look
for a new job, trying to establish yourself as an expert in
your field, or selling a product or service this book
is filled with solid tips that will show you what to do, and
how to do it! It is also a great guide for small business
owners, and for publicity chairs of nonprofit organizations
with limited budgets and manpower. The PERSONAL PUBLICITY PLANNER fills in all the needs that online social networking simply does not achieve!
Click here to download a FREE reprint of Marion's article on "Volunteerism — Good for Your Career, Good for Business, and Good for the Community"
from the PERSONAL PUBLICITY PLANNER: A Guide To Marketing YOU
What I am sharing with you
in this guide is a simple and straightforward approach to a very
comprehensive art. It is not a textbook on marketing, communications,
publicity, or public relations. It is designed to fit the needs
and budgets of women at all stages of their careers who want more
visibility in their communities, with potential employers, or with
clients and peers. It is also designed for entrepreneurs who want
to take the first important steps needed to introduce their company,
talents, and commitment to the marketplace. Further, this guide
will not only suggest what you can do, but will provide hints
on how to do it.
You can create a public or
professional image without losing credibility and self-respect.
It will take thoughtful planning about the image you want to create,
exploring your own comfort level with public exposure, and assessing
the informational needs of your audience. This is called "positioning,"
and it will be discussed in more detail later in this book, along
with some goal-planning hints.
Do you have to be GREAT?
Not at all! Take a look around you. Are the men in senior positions
at your company rocket scientists? Are our politicians, who have
been elected by millions of people, competent? Just read the business
pages of the newspaper. How many million-dollar CEOs walk off with
golden parachutes while their companies sink into oblivion, and
the good people who worked for them take their places at the unemployment
Sadly, we live in a world
of mediocrity where image and tenacity are often more important
than real talent, competence, and commitment.
Now, I am not professing that
you sink to the levels of mediocrity that go before you. But if
you are at least good at what you do, and have the heart to compete
aggressively, and face adversity, you have a real shot at successas
long as you get the word out. And if you are really good...look
"We have found it highly
useful in getting ahead in today's tough race for talent. Buy it
"Gold guides you through
the process of developing an image and using it to get the recognition
"...A fire-starter of
your quest...creatively generating thoughts and...devising a marketing
strategy that works."
Winner of the 1998 Athena
Award for Excellence in Mentoring
Mentor & Protege Newsletter
"She deserves to be very
proud of all she has accomplished on behalf of working women in
[Former] President Bill Clinton
Marion E. Gold
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