PERSONAL PUBLICITY PLANNER: A Guide to Marketing YOU
SKU:
ISBN 978-0941394-03-1
$15.00
$15.00
per item
The PERSONAL PUBLICITY PLANNER fills in all the needs that online social networking simply does not achieve! A blueprint for developing an image for success. Its reader-friendly, interactive format allows you to use it as a workbook. Whether you are trying to increase your visibility on the job or look for a new job, trying to establish yourself as an expert in your field, or selling a product or service — this book is filled with solid tips that will show you what to do, and how to do it! It is also a great guide for small business owners, and for publicity chairs of nonprofit organizations with limited budgets and manpower. (See below to download an interview with Marion and to read an excerpt from the Personal Publicity Planner.)
"Highly useful in getting ahead in today's tough race for talent.
Buy it today! HireStrategy.com
"Gold guides you through the process of developing an image and using it to get the recognition you deserve." Self-Employed Professional
"A fire-starter of your quest...creatively generating thoughts and...devising a marketing strategy that works." Succeed Magazine
Winner of the 1998 Athena Award for Excellence in Mentoringfrom "Mentor & Protege" Newsletter.
Paperback . 88pp. $15.00 . ISBN978-0941394-03-1
SHIPPING IS FREE WITHIN THE CONTINENTAL UNITED STATES
"Highly useful in getting ahead in today's tough race for talent.
Buy it today! HireStrategy.com
"Gold guides you through the process of developing an image and using it to get the recognition you deserve." Self-Employed Professional
"A fire-starter of your quest...creatively generating thoughts and...devising a marketing strategy that works." Succeed Magazine
Winner of the 1998 Athena Award for Excellence in Mentoringfrom "Mentor & Protege" Newsletter.
Paperback . 88pp. $15.00 . ISBN978-0941394-03-1
SHIPPING IS FREE WITHIN THE CONTINENTAL UNITED STATES
| an_interview_with_marion.pdf |
Excerpt from the PERSONAL PUBLICITY PLANNER: A Guide To Marketing YOU
What I am sharing with you in this guide is a simple and straightforward approach to a very comprehensive art. It is not a textbook on marketing, communications, publicity, or public relations. It is designed to fit the needs and budgets of women at all stages of their careers who want more visibility in their communities, with potential employers, or with clients and peers. It is also designed for entrepreneurs who want to take the first important steps needed to introduce their company, talents, and commitment to the marketplace. Further, this guide will not only suggest what you can do, but will provide hints on how to do it.
You can create a public or professional image without losing credibility and self-respect. It will take thoughtful planning about the image you want to create, exploring your own comfort level with public exposure, and assessing the informational needs of your audience. This is called "positioning," and it will be discussed in more detail later in this book, along with some goal-planning hints.
Do you have to be GREAT? Not at all! Take a look around you. Are the men in senior positions at your company rocket scientists? Are our politicians, who have been elected by millions of people, competent? Just read the business pages of the newspaper. How many million-dollar CEOs walk off with golden parachutes while their companies sink into oblivion, and the good people who worked for them take their places at the unemployment line?
Sadly, we live in a world of mediocrity where image and tenacity are often more important than real talent, competence, and commitment.
Now, I am not professing that you sink to the levels of mediocrity that go before you. But if you are at least good at what you do, and have the heart to compete aggressively, and face adversity, you have a real shot at success—as long as you get the word out. And if you are really good...look out world!
Copyright (c) 1998 by Marion E. Gold. All rights reserved by Brittany Publications, Ltd.
What I am sharing with you in this guide is a simple and straightforward approach to a very comprehensive art. It is not a textbook on marketing, communications, publicity, or public relations. It is designed to fit the needs and budgets of women at all stages of their careers who want more visibility in their communities, with potential employers, or with clients and peers. It is also designed for entrepreneurs who want to take the first important steps needed to introduce their company, talents, and commitment to the marketplace. Further, this guide will not only suggest what you can do, but will provide hints on how to do it.
You can create a public or professional image without losing credibility and self-respect. It will take thoughtful planning about the image you want to create, exploring your own comfort level with public exposure, and assessing the informational needs of your audience. This is called "positioning," and it will be discussed in more detail later in this book, along with some goal-planning hints.
Do you have to be GREAT? Not at all! Take a look around you. Are the men in senior positions at your company rocket scientists? Are our politicians, who have been elected by millions of people, competent? Just read the business pages of the newspaper. How many million-dollar CEOs walk off with golden parachutes while their companies sink into oblivion, and the good people who worked for them take their places at the unemployment line?
Sadly, we live in a world of mediocrity where image and tenacity are often more important than real talent, competence, and commitment.
Now, I am not professing that you sink to the levels of mediocrity that go before you. But if you are at least good at what you do, and have the heart to compete aggressively, and face adversity, you have a real shot at success—as long as you get the word out. And if you are really good...look out world!
Copyright (c) 1998 by Marion E. Gold. All rights reserved by Brittany Publications, Ltd.